Even though we live in a complex world, things don’t always have to be complex. Here is an old marketing philosophy from Apple that I came across a while ago.

It is spot on.

No matter what business you are in or in which time you live, always keep in mind that:

Society changes…

Behavior changes…

Technology changes…

Rules change…

but principles don’t.

 

apple marketing philosophy 1977
Created by Mike Markkula in 1977