Principles don’t change – Apple’s Marketing Philosophy from 1977
Even though we live in a complex world, things don’t always have to be complex. Here is an old marketing philosophy…
Even though we live in a complex world, things don’t always have to be complex. Here is an old marketing philosophy from Apple that I came across a while ago.
It is spot on.
No matter what business you are in or in which time you live, always keep in mind that:
Society changes…
Behavior changes…
Technology changes…
Rules change…
… but principles don’t.
